Audio For Profit — Core Content by David (The Mix Academy)

Audio For Profit — Core Content

A six-week course to help you find clients and keep them coming back! Learn to grow your audio business and sustain a career in the music industry.


Are you currently in business for yourself or looking to launch an audio based business?

Do you aspire to not just make a living with your craft, but a good living where your bills are paid and your family is taken care of? Maybe you have a few clients or even a few friends that you've done some solid work for but you're not sure how to scale your business to any meaningful size. 

Are you currently in business, but you're tired of the valleys that you find yourself in between projects? The stress of not having projects on the calendar for the coming weeks/months is enough to drive anyone crazy. (I've been there!)

Do you want to know the secret to finding success in this crazy music industry? 

I have it... Here it is... Are you ready for it?

Study less about your craft and start studying BUSINESS!

I used to tell myself that if I just became obsessed with learning how to play, record, or mix better that the work would come. I thought the "business stuff" would just work itself out

Nope! I was dead wrong.

Back then, my work was 🔥  and I had a handful of clients. I even had a few clients that were willing to pay me a nice chunk of change to work on their records. But... it wasn't until I began to study how to run a profitable business that the gaps began to fill and my bills began to be paid on time. 

Kind of a big deal, eh?

You’ve probably seen and tried some of the sites that exist to help you find clients and while sometimes these sites can potentially land you some work, it doesn’t take long to realize that they’re bogged down and heavily saturated with other talented audio pros. Places like Craigslist and audio related forums are flooded with studios, producers, mixers, and musicians all trying to make a decent living by shoving their rates and services in the faces of bands and artists daily. 
You need something different. A way to get your name out there and convert potential customers into life-long clients. 

Now, it can take years of Google searches and a ton of trial and error to discover the formula to growing and sustaining a successful audio business. I know, because I've been there. I did it the hard way. :-/

You see, I didn't always run a successful mixing business. I started at the bottom just like you. And now, I can proudly state that I have over 100 million plays of records that I mixed. And I got there by following the exact system that I'm calling...

Audio For Profit

Audio For Profit is a six-week course that will teach you the ins and the outs of launching, running, growing, and ultimately sustaining a business in the audio industry. 

I'll be there to coach you along the way with hours of in-depth videos, downloadable worksheets, multiple mini-courses to cover niche-specific training and a very private Facebook Group where you'll have direct access to not only yours truly, but others in the Audio For Profit system as well. 

Each week you'll be assigned homework. I've provided a list of simple yet very specific tasks for you to complete which will help you to do the following:

  • Establish the right mindset and attitude
  • Learn how to do market research and position your business for success
  • Choose and focus on major goals (you know, the stuff that results are made of!)
  • Find paying clients (talented ones!)
  • Develop credibility and strategically build on your successful projects
  • Brand your business with free and easy to use tools
  • Quickly launch your first website
  • Edit or revise your existing site for maximum efficiency (drive and convert sales)
  • Drive traffic to your website and turn potential customers into clients
  • Position your rates & services based on your current skill level
  • Capitalize on effective marketing strategies (both free and paid options)
  • Learn to communicate with clients before, during, and after their projects.
  • Develop and implement strong business systems to create balance and flow for your customers
  • Learn to relieve the stress of bookkeeping, taxes, and all the financial stuff
  • Dare I say more? 
  • There's more! 😉

This is a course for both aspiring and current audio professionals. I've created Audio For Profit to be relevant to you whether you haven't so much as landed your first paying client all the way through to struggling recording studios looking to keep the doors open.

How can that be?

Great question!

I've created what I'm calling the core course content to be relevant to the fundamental strategies of business and then spiced things up with individual courses for multiple niches within the audio industry.

Drummer? Guitar player? Engineer? Mixer? Producer? Home studio? Large Recording studio? Yes. This course is for YOU!

*Additional mini-courses will be included with the Pro and VIP bundles, however, they will be sold separately if you choose the basic package.

Mini course topics include:

  • Facebook Pixel Explained
  • Facebook Ads for Beginners
  • Advanced Facebook Ad Strategies
  • How to officially (and legally) launch your business
  • Email Marketing 101
  • Advanced Email Marketing
  • Lead generation
  • Marketing strategies for musicians
  • Marketing strategies for engineers
  • Marketing strategies for producers
  • Marketing strategies for studios (home, project, and pro)

Very Private Facebook Group

Launching and/or growing a business takes work. You shouldn't have to go at it alone. That's why every level of Audio For Profit gives you access to our closed Facebook Group. It's so private you can't even find it if you run a search. 👀  Talk about: #exclusive

I've also done some of the work for you to speed up your journey to landing or gaining more clients. (More on that inside the course!)

60 Day Money Back Guarantee

I'm confident that you're going to not only enjoy the ride of growing your business but that you'll see results (profit). If for any reason you don't feel that your business has improved, you aren't landing paying clients or you're just not satisfied (after putting in genuine effort) after taking this course, simply shoot me an email within 60 days and I'll give you a full refund, no questions asked. 

If the course is ineffective and you fail to see results, I'll take it on the chin, cry myself to sleep and beg the audio gods to have mercy on your soul. Just kidding... I'll quickly issue your refund and wish you nothing but the best. Sound good? Good! Let's get to it, shall we?

What's included?

Video Icon 26 videos File Icon 13 files


01 Welcome to Audio For Profit
6 mins
Week 1: Evaluation/Self-Assessment
Week 1 - Video 01 [Self-belief and Attitude]
12 mins
Week 1 - Video 02 [Niche Down Your Market]
9 mins
Week 1 - Video 03 [Skill Assessment and Competitive Analysis]
22 mins
Audio For Profit - Competitive Analysis.xlsx
27.7 KB
Audio For Profit - Competitive Analysis (Legacy).xls
40 KB
Week 2: Prerequisites for Converting Prospects
Week 2 - Video 00 [Week 1 Recap]
3 mins
Week 2 - Video 01 [Your Resume and Portfolio]
5 mins
Week 2 - Video 02 [Before After Example]
17 mins
Week 2 - Video 03 [Intro to Testimonials]
3 mins
Week 2 - Video 04 [The Perfect Testimonial Framework]
7 mins
Week 2 - Video 05 [Testimonials Survey]
12 mins
VIP Customer Survey.docx
121 KB
VIP Customer Survey - Legacy Word Version.doc
260 KB
Week 3: Positioning (Rates & Services)
Week 3 - Video 01 [Your Ideal Client]
11 mins
Week 3 - Video 02 [Establishing Your Rates Part I]
17 mins
AFP Week 3 - Article [Terms and Conditions].pdf
162 KB
Week 3 - Video 03 [Establishing Your Rates Part II]
13 mins
Audio For Profit - Hourly Rate Calculator.xlsx
11.2 KB
Audio For Profit - Hourly Rate Calculator (Legacy Version).xls
25 KB
4.2 MB
Week 4: Your Website
Week 4 - Video 01 [Website Fundamentals]
25 mins
Week 4 - Video 02 [Website Fundamentals Part II]
20 mins
Week 4 - Video 03 [A Quick Site Design]
28 mins
Week 4 - Video 04 [Web Optimization]
24 mins
Week 4 - Video 05 [More Site Ideas]
16 mins
20 Reliable Apps to Help You Manage Your Audio Business
AFP Week 4 - Optimization Resources.pdf
127 KB
Site Load Time.jpg
771 KB
Week 5: Customer Flow
Week 5 - Video 01 [The Call - Closing the Deal]
16 mins
Week 5 - Video 02 [Your Customer Sequence]
11 mins
Week 5 - Video 03 [Follow Up Sequence]
19 mins
Week 5 - Billing FAQ.pdf
137 KB
Week 6: Marketing
Week 6 - Video 01 [Marketing Strategies]
29 mins
Week 6 - Video 02 [Cold Hard Sales]
28 mins
Week 6 - Video 03 [Social Media Marketing]
19 mins
Email Marketing
Audio For Profit - Guide to Email Marketing.pdf
606 KB
Coaching Program with Alex Bennett
Business Coaching with Alec: Q&A Before Critique
15 mins
Alex Bennett - Website Critique and Business Roadmap.mp4
24 mins

About David Glenn

Hi, I'm David Glenn and I'm a professional mixer out of the beautiful mountains of Colorado.

It's been a crazy ride with over 20 years and more than 1 billion streams from my work in the industry. I'm passionate about helping you reach your goals in mixing and I've built The Mix Academy to do just that.


Is the course and customer area mobile friendly?

You didn't see FAQ #1, did you? ;) It sure is! I'm extremely proud of the user experience and can't wait for you to be inside and see it for yourself. It's so clean!

How do I access the course?

Once your payment clears you'll be automatically logged in and ready to begin the course. You'll choose a username and password for easy access back into your customer portal. Did I mention it's extreme mobile friendly? ;)

Do I get access to the entire course at once?

No. And for good reason! There's sooooo much to learn that I've decided to break the course into 6 very specific weeks of content. Anyone could easily become overwhelmed with full access so the week's will be dripped to you every 7-10 days (depending on each week's homework assignments).

What if I don't keep up pace?

That's no problem at all! While I've designed the course to be dripped to you weekly, you may absolutely pace yourself. There's no rush and the content will never expire. The course is yours for life!

I'm already in business... Can you really help me?

I sure can. Chances are, you're hungry for more. I'm here to feed you the knowledge and strategies to take your business to the next level. Get ready to book your calendar, my friend! ;)

Can I really make a career in audio?

Yes! I'm living proof that it's possible to not only make it, but to find great success in this crazy industry. My wife and I have 7 kiddos, all paid for by my music business.

Will I need to buy more gear or subscribe to a bunch of paid services?

You can if you want to, but I'm going to show you how to accomplish things to scale. We'll start with free services and make our way to the paid options if you choose to do so. It's not necessary or required to benefit from Audio For Profit.

Will this course help me if I'm not currently in business?

Yes! I've designed Audio For Profit to assist aspiring freelancers to go from no clients to landing your first paid clients in no time.

I'm outside of the US... Will the course still help me?

You bet! Outside of a few concepts, Audio For Profit is relevant to most major countries.